CLARIX BRAND ASSETS
===================

Contents
- clarix-logotype.svg          Logotype, ink (#0F0E0D) for light backgrounds
- clarix-logotype-light.svg    Logotype, ivory (#FAFAF9) for dark backgrounds
- clarix-logomark.svg          "C" logomark, ink
- clarix-logomark-light.svg    "C" logomark, ivory
- clarix-logomark-app-icon.svg Logomark on an ink tile, for avatars and app icons

Usage
1. Use the logotype for partnership announcements, press materials and media references.
2. Use the logomark only where space is tight: social avatars, favicons, app icons.
3. Keep clear space around the logo equal to the height of the "C" on every side.
4. Use ink on light backgrounds and ivory on dark backgrounds. Do not use other colours.
5. Do not stretch, rotate, outline, add effects to or re-typeset the logo.
6. Minimum size: logotype 80 px wide on screen (20 mm in print); logomark 16 px.

Colour
  Ink    #0F0E0D     Ivory     #FAFAF9
  Stone  #F2F1F0  #CCCAC6  #706D66  #33312C

Typography
  Headlines: Newsreader (serif). Body and interface: Geist (sans serif).

The logo files set the wordmark in Newsreader with Georgia as a fallback. Install
Newsreader (free from Google Fonts) before opening them in a design tool, or
convert the text to outlines.

Questions: press@clarixpartners.com
